With its central location, golden sand and harbour views, Mission Bay occupies a special place in the hearts of Aucklanders. While the beauty of the popular public reserve and beach remained unchanged over the years, diverse ownership of the commercial area led to a fragmented and dilapidated retail environment. Recognising the unique characteristics of the location, in 1983 Urban Partners began to establish a strategic foothold in this iconic Auckland suburb.
Ongoing investment and acquisition, coupled with marketing and active management of the tenancy mix, have transformed what was an unspectacular suburban shopping strip into a thriving hospitality district. Redevelopment of decaying residential terrace housing into cafés and restaurants has created a vibrant 'al fresco' dining precinct and brought 'The Promenade' to life.
Other significant projects include development of McDonalds in the mid 1980s, subsequent replacement with the De Fontein Belgium Beer Café in 2002 including re-imaging the building in Art Deco style and the conversion of the original Berkeley Theatre into a modern cinema in 1998.
With over 60% ownership of the commercial area, Urban Partners continues to investigate and implement tenancy mix options and future development opportunities with a vision of transforming Mission Bay into a world class mixed-use precinct.